Australia have launched its bid to host Rugby World Cup 2027, with Rugby Australia Chairman Hamish McLennan and Bid Advisory Board Chair Sir Rod Eddington AO FTSE unveiling the country’s ‘Game On’ campaign at the Museum of Contemporary Art in Sydney this morning.

RA Chairman McLennan said: “This is an exciting day for all Australians as we formally put our hand up to host the third-largest sporting event in the world.

“Hosting Rugby World Cup 2027 is a once-in-a-generation opportunity for Australia, which would drive substantial economic outcomes for our country, while also providing a lasting legacy for Rugby in this region.

“It would also allow us to support the Australian Government’s ambitions around major events in what is shaping up to be a green and gold decade for the nation – from the FIBA Women’s World Cup in 2022, ICC Men’s T20 World Cup in 2022, FIFA Women’s World Cup in 2023, the British and Irish Lions Tour in 2025, Netball World Cup in 2027, and the exciting potential of an Olympic Games in Queensland in 2032.

“It is also a significant opportunity for Rugby in Australia and the Pacific, with the event to provide an unrivalled opportunity to grow the game by attracting further investment, participants, officials and volunteers.

Rugby World Cup 2027 Bid Advisory Board Chairman, Sir Rod Eddington said: “Hosting Rugby World Cup 2027 would be a significant moment for Australia on the world stage.

“This event is a beacon to the business community and tourists around the world. We cannot underestimate the significance hosting this tournament would have for Australia’s economy.

“The 2027 event is projected to attract more than two million attendees across seven weeks of competition, including 200,000 international visitors, and generate $2.5 billion in direct and indirect expenditure to the economy, while also creating 13,300 FTE jobs and stimulating $500 million in new trade and investment.

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